Tunee’s Role in Revolutionizing Film and TV Soundtracks with AI Music Agents

Repost Declaration: This article was originally published on the WeChat official account “智砥 (Zhidi)” and written by Lu Ken. All copyrights and authorship belong to the original author. This reprint is provided solely for reference and non-commercial information sharing purposes.

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About the Author: Lu Ken — From financial strategy product manager → artist assistant / film agent / executive producer → iQIYI Film Industrialization Product Team (responsible for production and script evaluation systems) → large-model company solutions specialist.

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Section 1: The Challenges of Traditional Film and TV OSTs (2017-2018)

In September 2017, the TV series Ever Night (将夜) began filming in Turpan. According to a late-2018 interview by Film Poison Tongue with renowned composer Akun, producer Wang Yuren and director Yang Yang had invited him to join the project months earlier, aiming to integrate music into the creative process as early as possible.

By October 2018, all original soundtracks (OSTs) were completed before the show's premiere.

Behind-the-scenes footage revealed that during filming, the production team was already using the theme song on set to establish mood and provide emotional reference points --- a practice that was rare in 2017.

Industry insiders noted that this early collaboration resulted in a highly unified audiovisual language: grand symphonies intertwined with traditional ethnic instruments, creating an epic atmosphere that embodied the spirit of "man shaping destiny."

However, this achievement was built on top-tier resources --- a well-known composer, ample budget, and a director deeply skilled in sound storytelling. It was also driven by Akun and Yang Yang's previous collaboration.

While Ever Night set a benchmark for OST integration, it was difficult to replicate.

Even eight years later, most productions still follow the traditional linear workflow:

Script → Shooting → Rough Cut → Music

As a result, OSTs often enter the process too late to fully enhance storytelling.

Now, with the release of Tunee, a next-generation AI Music Agent, this outdated model is about to change forever.

Section 2: AI Brings a Turning Point (2025)

As a beta tester of Tunee, I experimented with the product a week before its official launch. Without providing a full script or story outline, I entered a single emotional prompt:

"Generate an ending song for a historical drama. Use the rising and setting moon to reflect the male and female leads' constant missed connections and bittersweet love. Include piano, violin, and traditional Chinese instruments like sheng and xiao. Male-female duet. 42 bpm."

Within minutes, Tunee delivered a five-minute audio track featuring AI-generated lyrics, composition, and vocals. The output was clear, layered, and carried a deep sense of grandeur and fate.

To gauge real-world acceptance, I anonymously shared the chorus with two film producers. Their first reaction:

"This demo is great. Which studio produced it?"

Upon learning it was generated by AI, one producer responded:

"If the cost is reasonable, we'd definitely consider using this for our next project."

This feedback confirmed a crucial milestone:

Tunee has passed the "musical Turing Test."

Its outputs are production-ready, suitable for on-set rehearsals, rough cuts, or even internal screenings.

Section 3: Why Tunee Stands Out

Most AI music generation tools today are unfriendly to non-professionals. Users need to master prompts, understand complex music terminology, and handle post-production tasks like mixing and mastering.

Tunee takes a completely different approach because it is an AI Music Agent, not just a generator.

According to its official website, Tunee was built by a team with years of expertise in music AI, previously behind:

• ChangYa (a singing app with over 10 million MAUs worldwide)
• TemPolor, a royalty-free AI music platform.

These experiences taught them a core principle: technology should simplify creativity, not complicate it.

Key features that make Tunee unique:

• Chat-to-Create: Use natural language conversations to generate music.
• Iterative Editing: Keep your melody while refining details.
• Personalized Style Memory: Tunee learns and adapts to your creative preferences.
• Multi-input Creativity: Upload videos, images, or mood keywords to guide generation.
• Production-Ready Output: No need for additional mixing or mastering.
• Full Commercial Rights: Paid users get unlimited use for films, games, and ads.

By shifting from one-time random generation to dialogue-driven iteration, Tunee empowers creators to focus on storytelling rather than technical barriers.

This timing is perfect for the film industry:

OST composition naturally relies on understanding scripts, character arcs, and emotional beats --- a process that mirrors how large AI models generate context-aware content.

In other words, both human composers and AI agents must "read the story" to create meaningful music.

Section 4: Making High-Quality OSTs Accessible to Everyone

The Ever Night case proved that early music integration gives stories more soul:

• Actors can use music to anchor emotions.
• Editors can align visual rhythm with melodies.
• Directors can define the tone of the work during shooting.

The challenge?

Not every production has the budget or resources of Ever Night.

Tunee democratizes this process, transforming a high-cost, high-barrier workflow into something affordable and scalable.

Imagine a new workflow powered by Tunee:

• Writers outline characters with emotional stages like "ambitious," "fallen," and "reborn."
• Directors use Tunee to generate sample tracks for each stage.
• Actors rehearse while listening to their characters' themes.
• Editors cut scenes to match AI-generated music.
• Human composers fine-tune and orchestrate final versions.

Even a student film, a $50,000 budget web movie, or a short-form vertical drama can now have customized music during the script phase --- something previously reserved for top-tier productions.

Section 5: The Future Is Bright, but Speed Is Needed

Signs of progress are already visible.

According to Music First Voice, the film Dongji Island involved its score team from the scriptwriting stage, while iQIYI's drama Great Dream Return completed its theme song Little Verses even before shooting began.

These cases show the industry is re-valuing the power of music.

However, such early OST involvement remains rare and concentrated in top-budget projects.

For the 80% of the market composed of mid-tier web dramas, short-form series, and indie films, hiring professional teams early is often financially impossible.

With Tunee and other AI Music Agents, this barrier disappears.

Now, even small teams can access high-quality, story-driven music, achieving creative parity with blockbuster productions.

May every story hear its own voice from the moment it is born.